India Content Leadership Awards and Conference - ICL 2021

Binda Dey

Binda has over 15 years of experience in Marketing, Brand Management, Digital Intelligence & Consumer Analytics. She comes with a deep understanding of the Indian media and entertainment space and has led marketing campaigns across categories for different markets. She has been awarded by BBC Knowledge as one of ‘the Greatest Marketing Influencers of 2017.

She currently heads marketing for Red Chilies Entertainment and is responsible for managing relationships with talent, creative, production, and distribution to align goals and drive all marketing campaigns.  She drives partnerships across the digital and traditional platform, identifying business opportunities and driving revenue through in-film and co-branded partnerships. She has led 360-degree campaigns for a wide range of movies like Dilwale, Raees, Dear Zindagi, Jab Harry Met Sejal, Ittefaq, Zero, and Badla.

She has also led the marketing initiatives for Kolkata Knight Riders (KKR) in 2016, developed the #AmiKKR campaign, which deeply resonated with the fans. KKR became the first team to have an exclusive television show, called ‘Knight Club’ on Star Sports.

During her stint at Star India, she has steered strategic projects for their Hindi, Regional and English Entertainment channels.

Amit Sethiya

A marketing strategist with a penchant for creating and establishing regional and PAN India brands across segments like Steel, Real estate and consumer electronics segments over the last 15 years. He has a passion towards influencing customers mindset across national and international markets by being a creative and business choir for generating optimal brand equity using traditional and digital media. Radio Jockeying, writing, travelling and teaching are the other interests on the personal front that primes up skill sets pertaining to customer understanding, story-telling, project planning, team handling and training etc eventually adding up to the functional efficacies.

Anil kumar singh

Anil Kumar Singh comes to [email protected] with more than 17 years of experience in digital advertising. currently working with [email protected] as a National Director of SEO. There he is Accountable for the agency’s SEO and content vision, and managing the growth of the product by overseeing the SEO Leads, supporting the Client Services team, and playing an active role in New Business opportunities.
He was previously India Head of SEO in Interactive avenues, Digital arm of IPG Mediabrands . He had built SEO team & business from scratch and stabilised IA into a leader in SEO for the Indian market working with major brands like ICICI BANK, Micromax, Cleartrip, SBI, Mahindra & Mahindra, GENPACT,Dishtv, Airtel and BookMyshow. Anil helped Interactive Avenues SEO Business reach scale in less than 3 years.
Qualification : Master of Computer Science (M.Sc)
Honors and Awards :
Best SEO -India Digital Media Awards 2015 Exchange4Media & Jagran June 2015
Best SEO Category Award by Afaqs! At DIGITAL AGENCY AWARDS 2015 Afaqs! & Jagran.com August 2015

Sheena Kapoor

Sheena is a marketer with over 15 years of experience having held various leadership positions with Edelweiss Group and with Times Group for nearly 11 years across their media, real estate and financial services division.

She’s currently working with Edelweiss Group as VP Marketing, spearheading brand and corporate marketing initiatives for the group. She is instrumental in building the sports association for the Group as Principal Sponsor Team India for Olympics. She manages brand ambassadors including Irrfan Khan, Hima Das, Manika Batra, Rani and Saina Nehwal in the past. She has led award winning integrated brand campaigns including CWG & Asian Games 2018, SME Business Loans amongst many others. In 3 years with Edelweiss, she has bagged over 50 marketing awards for various initiatives.

Prior to this, she was heading Innovations for Times of India Group pan India and driving revenues through innovative, clutter breaking advertising solutions that include disruptive ads, fragrance issues, augmented reality app (Alive) and a plethora of creative uses of print and digital media. Most were award winning campaigns, bagging Gold & Silver at Abbys 2014 for Most Innovative Brand Campaign – Vaseline and for augmented reality app TimesAlive. The campaigns also won at prestigious INMA Awards for Best New Mobile Service and Best Idea to Create Profit Centre. She was also conferred the “Chairman’s Award for Excellence” at BCCL.

In her previous stints, she was heading marketing for Artha Property, real estate division of Times Group, where she set up the company as part of the co-promoter team, having successfully launched over 50 residential projects across South India. Before Artha, she was heading brand and communciation for TimesofMoney, the financial services division of the group, accredited with being ‘World’s No. I Money Transfer Portal’(ACNielsen).

By qualification, she has done her Brand Management Course from ISB, Hyderabad and holds an MBA from SIBM, Pune. She has represented India at the International Relations Conference at Oxford on a full scholarship and has won multiple awards, including Award for Innovation by TSCFM and ‘Innovator in Marketing’ at the International Women Leaders Forum.

Rituraj Bidwai

A decade of experience in Marketing and Brand Communication with specialization in Digital.
Astute understanding of various digital marketing channels coupled with solid technical knowledge gives me an edge in implementing brand related campaigns derived from the overall business objectives. Data is an integral part of my work style ensuring a fair balance of execution and result KPIs, important for any strategy to be successful.
The work done during my stint with Godrej won awards by “Asia Retail Congress” and “CMO Asia Brand and Marketing Excellence Awards”.
Relevant areas of core strengths – Digital strategy in Search, Social, Mobile, User Experience on web and mobile, Analytics mapping on Search and Social channels, User journey management, SEM, Online Reputation Management, SEO, eCRM, Media planning and performance marketing.

Balaji Vaidyanathan

Balaji is an integrated marketing communication professional with over 16 years of extensive experience in building brands for both global and Indian companies.

In his current role as Marketing Director, CEEMEA for Franklin Templeton, Balaji is responsible for marketing strategy and building brand SOV for the CEEMEA region. The region covers over 20 countries across Central and Eastern Europe, Middle East and Africa and focuses both on institutional and retail businesses.

Prior to this role, Balaji was Deputy Head – Marketing for Franklin Templeton India and was responsible for leading all key brand initiatives. Balaji has been one of the early adopters of leveraging gamification, video content and storytelling in the mutual fund industry to promote investor education in the online space. His deep understanding of consumer marketing and customer lifecycle journeys have won him multiple awards in India and globally across creativity, content, innovation and effectiveness. Very recently, he was conferred with the citation of “Marketing Influencer of the Year” by DMA Asia at the 2018 DMA Asia Echo Awards.

Imran Qadri

Marketing professional & Automobile Industry Expert with 11 years of successful track record in Brand Development, Product Marketing & Planning, Marketing Communication, Category Management, Marketing Operations, Strategy and Media Advertising. Outstanding performance in CFT leadership, Brand Communication, ATL/BTL, Product Development, Product Launches, Special Editions, Events & Sponsorship, Media Planning, Digital Content, Agency leadership, Celebrity management, Retail Marketing, Luxury & Sports Marketing, Business Planning & CRM. Currently heading Marketing & PR for Harley-Davidson India. Was associated with Nissan Motor India as Head – Marcom for Datsun brand. Prior was Sr. Group Product Marketing Lead & Country Chief Marketing Manager for Hatch, Sedan, Luxury SUV, Sports, Electric Vehicle & Connected Car(Intelligent Mobility) segments leading the product, pricing, Go To Market and project management strategy for Nissan India. Before Nissan, was Sr. Category Brand Head – Commuter motorcycles for World’s largest two wheeler manufacturer (Hero MotoCorp- formerly known as Hero Honda), taking care of brand development, marketing communication, strategy, digital content nationally for the 10-brands portfolio along with key corporate marketing and global business projects. Started career as Marketing Lead for North with focus on regional media, BTL activations, rural, sales support & CRM. Part of strategic projects as a CFT member/leader like CBU Business model, Intelligent Mobility, Scenario Planning, DMS, Dealer websites, Marketing Planning & Budgeting Software, QBR – Commonwealth Games, IPL, MTV Roadies, HIL, Hero World Challenge, FIFA, ICC, Employer Branding, National Dealer Conclaves, Auto shows, Factory Launches, International Marketing & CSR. An MBA in Marketing & Operations; Also a Mechanical Engineering Degree holder along with Executive programs in Digital Marketing & Leadership. Ad Awards Jury & Globally certified GT-R instructor.

Divya Dixit

As the Senior Vice-President, Marketing, Analytics and Direct Revenue for India and international markets at ALTBalaji, Divya Dixit plays a vital role in driving the digital platform’s vision of shaping its leadership in the fast-growing and dynamic OTT sector. She has remarkably leveraged her rich experience across OTT and broadcast media to build the brand, ALTBalaji.

Currently heading global marketing operations under the ALTBalaji umbrella, Divya brings with her 20 years of experience in marketing and brand building across industries — digital, broadcast, telecom and music. She has an impeccable record in launching brands in the sector of broadcast, telecom, music and OTT; rejuvenation of brands, consumer lifetime value journeys, creating revenue opportunities, product designing and designing sales currencies through consumer insights across her earlier stints. AT Zee Group, she managed OZEE and Ditto marketing and subscriber base and was part of the leadership team that launched ZEE5 and stabilized the business. At Percept, she has grown the digital base 100% YOY and Onground attendance 125% growth YOY via various marketing and ticketing opportunities. At Tata Docomo, she was part of the core leadership team that conceptualized the product proposition “Pay per second” and launched the brand thereby in the first year itself achieving 3X targeted subscriber base. She has also worked with Barista, the retail coffee chain in her earlier years and created the term “The Barista generation” across the country as a slogan!

Prior to joining ALTBalaji, Divya was at ZEE5 where she conceptualized & developed the brand ‘ZEE5 ‘and ‘ZEE5 Originals’ as well as launched the platform and multiple original shows.