Campaign leveraging AI for content creation, distribution, or personalisation at scale

Use of AI to automate, optimise, or personalise content-led customer experiences

Sustained influencer engagement strategy delivering consistent brand visibility and impact

Short films, commercials and/or videos that premiered on the Internet and promoted brands, products or services for commercial purposes while delivering relevant content

Leveraging communities, forums, or user groups as part of a strategic content-driven CX initiative

Use of powerful, unique Content at the core of a B-2-B digital marketing campaign which was designed and conducted through digital media or by use of digital enablers to reach out to a niche business/corporate audience and achieved significant results

Use of powerful, unique Content at the core of a B-2-B digital marketing campaign which was designed and conducted through digital media or by use of digital enablers that targeted the end consumers and achieved significant results

Use of powerful, unique Content in a multi-channel or omni-channel digital marketing campaign which involved managing a brand’s exposure across social media, mobile apps, websites, email and/or word-of-mouth recommendations while providing an integrated, consistent experience of the brand.

Use of powerful, unique Content in a digital marketing campaign that engaged the target audience by creating a unique experience for them through digitally enabled “event marketing”, “on-ground marketing”, “live marketing”, “participation marketing”, or “Virtual Reality” and encouraged them to participate in the evolution of a brand or a brand experience

Use of powerful, unique Content in a digital marketing campaign which was executed across multiple digital channels and platforms in a seamless, integrated and coherent manner and created an impact and achieved significant results

Use of powerful, unique Content in a communication campaign which was run on digital media or through use of digital techniques to create significant engagement with the internal audience of an enterprise/organisation

Use of powerful, unique Content in online advertising targeted to consumers based on their previous Internet actions to help keep a brand in front of bounced traffic after they leave the brand website

Use of powerful, unique Content at the core of a marketing campaign which made extensive use of digital banners, buttons, pop-ups, videos or any other form of web/mobile/social/direct/interactive digital media display to promote an idea, concept, product, service, offer, etc. and create an impact and achieve significant results

Use of powerful, unique Content in a campaign executed on Facebook which promoted ideas, concepts, products, services, or offers, and achieved significant success in terms of visibility, branding, buzz-creation, and/or ROI

Use of powerful, unique Content and concept to engage the target group through online/mobile gamification methods and create an impact and achieve significant results

Use of powerful, unique Content in a campaign executed on LinkedIn which promoted ideas, concepts, products, services, or offers, and achieved significant success in terms of visibility, branding, buzz-creation, and/or ROI

Use of powerful, unique Content at the core of a digital marketing campaign which was executed on low budget but created an impact and produced significant results

Use of powerful, unique Content at the core of an original mobile advertising/marketing/promotion campaign which was creatively executed through any mobile platform based program such as apps, messages (text or multimedia), social media on mobile, gadgets/gears, barcodes, QR codes, coupons etc. and created an impact and produced significant results

Use of powerful, unique Content at the core of a digital media marketing campaign which led to significant results in terms of reach /visibility / clicks / views / shares / likes / registrations / affiliations / readership / sales / ROI, etc.

Use of powerful, unique Content at the core of a mobile marketing campaign which led to great results for a business in terms of reach /visibility / clicks / views / shares / likes / registrations / affiliations / readership / sales / ROI, etc.

Use of powerful, unique Content at the core of a social media marketing campaign which led to great results for a business in terms of reach /visibility / clicks / views / shares / likes / registrations / affiliations / readership / sales / ROI, etc.

Use of powerful, unique Content in an advertising strategy wherein marketers informed their target audience about services and products via browser and/or app notifications on an array of devices.

Use of powerful, unique Content at the core of a campaign that promoted ideas, concepts, products, services, or offers by enhanced/promoted visibility in search results on search engines, social media platforms, app stores, marketplace websites or apps, online classifieds and/or affiliates and created an impact and achieved significant results

Use of powerful, unique Content at the core of a campaign executed on any of the social media platforms which promoted ideas, concepts, products, services, or offers, and achieved significant success in terms of visibility, branding, buzz-creation, and/or ROI

Use of powerful, unique Content in a marketing campaign which was executed through social messengers such as Facebook messenger, InMails (Linkedin), Whatsapp, Skype, Hangout, Hike, WeChat, Viber, etc. and created an impact and achieved significant results

Use of powerful, unique Content in a campaign executed on Twitter which promoted ideas, concepts, products, services, or offers, and achieved significant success in terms of visibility, branding, buzz-creation, and/or ROI

Use of powerful, unique Content at the core of a campaign which used video as a format to promote ideas, concepts, products, services, or offers, and created an impact and achieved significant results

Use of powerful, unique Content at the core of a advertising/marketing campaign which was executed in the form of text, graphics, video or any other interactive activity through the digital channels viz. web, mobile, social media, messengers, etc. and created an impact and achieved significant results (attained extensive organic circulation and propagation by the end users)

Any campaign executed on Youtube which promoted ideas, concepts, products, services, or offers, and achieved significant success in terms of visibility, branding, buzz-creation, and/or ROI

Use of powerful, unique Content in a digital marketing campaign which was driven by a network of affiliates promoting a brand, product, service, or offering to customers on digital platforms and achieved significant results

Use of powerful, unique Content at the core of a well-targeted and coordinated communication campaign (text, images, infographics, newsletters, video, etc.) that used email marketing as a tool for promotion of an idea, concept, product, service, or offer and created an impact and achieved significant results

Use of powerful, unique Content at the core of a influencer led marketing campaign to communicate with the target group and create an impact and achieve significant resultss

Use of powerful, unique Content in a campaign executed on Instagram which promoted ideas, concepts, products, services, or offers, and achieved significant success in terms of visibility, branding, buzz-creation, and/or ROI

Use of powerful, unique Content at the core of an original web commercial which premiered online to advertise a product or service, adapted the traditional television format for the Internet and created an impact and achieved significant results

Use of powerful, unique Content at the core of an outstanding Digital Public Relations (image management) campaign performed for a product, service, enterprise, celebrity, etc. that created an impact and achieved significant results

Best use of Digital Marketing by leveraging trending topics, news, events, happenings, etc. and correlating it with the brand campaign or messaging. 

Campaign focused on building and nurturing a loyal brand community through content

Campaign where content played a central role in transforming or enhancing the customer journey across touchpoints

Strategic use of chatbots, WhatsApp, or voice interfaces to deliver engaging and effective customer interactions

Collaborative campaign where creators contributed to ideation and content production

Campaign rooted in deep cultural understanding, resulting in authentic and impactful storytelling

Campaign focused on simplifying product/service adoption through structured content journeys

Campaign designed to improve repeat usage, loyalty, or engagement using targeted content strategies

Campaign where content played a key role in driving direct-to-consumer growth

Use of powerful,unique content at the core of digital marketing campaign which was executed during Covid 19/ lockdown and created impact and produced significant results.

Use of animation and/or motion graphics (content) through online experiences produced on behalf of a brand that integrates animated/graphical format in a seamless, superior way that enhances the end-user experience.

Use of photographic (content) through online experiences produced on behalf of a brand that integrates Photographic format in a seamless, superior way that enhances the end-user experience

Use of User Generated content through online experiences produced on behalf of a brand that integrates User Generated format in a seamless, superior way that enhances the end-user experience

Long-form narrative-driven campaign built around a festive insight or emotion

Integrated campaign built around a festive or cultural occasion delivering strong engagement and brand impact

Campaign where influencers played a central role in driving brand message and engagement

Campaign integrating influencers with direct commerce or conversion-driven objectives

Ongoing collaboration between brand and creators delivering sustained results

Campaign leveraging niche creators to drive targeted engagement and authenticity

Seamless integration of content across multiple platforms (digital, offline, app, web) to drive a unified customer experience

Campaign focused on measurable ROI such as conversions, leads, or sales

Use of data, AI, or CRM to deliver highly personalised content experiences at scale

Campaign optimised for a specific platform (Instagram, YouTube, LinkedIn, etc.)

Campaign leveraging real-time trends, events, or cultural moments with agility and relevance

Campaign tailored for regional audiences using local language and cultural nuances

Seamless integration of content and commerce driving measurable business outcomes

Strategic use of snackable formats (Reels, Shorts) to maximise festive campaign reach and engagement

Recognizing innovative content crafted through AI-driven tools or processes.

Strategic use of influencers or thought leaders in a B2B context

Use of powerful, unique Content at the core of a marketing technology tool which enables and/or automates the process of content delivery from the developer to the audience through digital channel(s) in an effective and impactful manner

Campaign successfully driving audience participation and content creation during key occasions

Campaign leveraging regional creators to drive localised impact

For responsible and transparent use of AI in creative communications.

Use of powerful, unique Content at the core of a digital media marketing campaign which engaged the target audience in a creative manner and created an impact and achieved significant results

Use of powerful, unique Content at the core of a mobile marketing campaign which engaged the target audience in a creative manner and created an impact and achieved significant results

Use of powerful, unique Content at the core of a social media marketing campaign which engaged the target audience in a creative manner and created an impact and achieved significant results

Use of powerful, unique Content at the core of a digital marketing campaign which had an innovative, novel content

Use of powerful, unique Content at the core of a mobile marketing campaign which had an innovative, novel content

Use of powerful, unique Content at the core of a social media marketing campaign which had an innovative, novel content