#ICL2020
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India Content Leadership
Awards and Conference – ICL 2020

ELIGIBILITY

All campaigns, products and services active between April 01, 2019 – September 30, 2020 are eligible for submission as entries for the India Content Leadership 2020. For the Best Content Start-up of the year [Company] Award, entries shall be accepted from all the Start-ups which have started operating only on or after April 01, 2016


The Content Enterprise of the Year Award shall honor the publisher/publishing house/agency which supercedes the others in the Grand Score [GS]. The Grand Score of each agency shall be an aggregate of following:

 

  1. The total number of entries made across all the categories of the India Content Leadership Awards 2020 (1 point per submitted entry)
  2. The number of entries qualifying to the Top-5 nominations and their cumulative bonus points (3 points per nominated entry)
  3. The number of Awards won by the agency and their cumulative bonus points (5 points per winning entry)

GS = [No. of Entries] X 1 + [No. of Nominations in top 5] X 3 + [No. of Winning Entries] X 5
The verdict of the Evaluation process of the entries shall be final and binding, and the India Content Leadership Awards 2020 or its Jury Members shall not be answerable to any person or entity for the judgement.

Weightage Across Categories
Parameter Content as a Product Content as a service Content as an enabler Overall Content Excellence
Creativity & Innovation 30% 20% 30% 10%
Strategy & Execution 5% 10% 5% 20%
Content (for Overall Excellence Category in will be Content Initiative) 40% 40% 40% 50%
Reach 20% 10% 20% 5%
ROI/Results 5% 20% 5% 15%
Total 100% 100% 100% 100%