Challenges
Market Clutter
Limited Time with Business/Marketing Leaders
Lack of Real Engagement
Low � Lead Conversion Rate
Low Recall
Inkspell Edge
- Extensive network of business leaders and decision-makers from the industry brands
- Experienced management that has led multiple large-scale industry conferences and focused-group meets
- Team of B-2-B marketing experts who create customized, high-engagement programs and activities
- Holistic support including conceptualization, execution, invitations, registrations, backend support, and post-event closures and reports
- Long-term association that extends beyond the event to leverage suitable opportunities
Cricket Connect
- Leveraging the popularity of the iconic sport in India to garner massive interest
- A great team-sport to help emulsify with team members
- Long-term relationships established through common competitive goals
- A total of 8 team with 6 players each, offering connect with 48 Marketing leaders throughout the tournament
- An outdoor activity that creates an ecosystem of creative exchanges and candid conversations
Format
- Knockout tournament with 8 teams
- Each team to comprise 6 players
- Each match will be a 10-over a side contest
- All matches to be played on the same day, at the same venue in different time slots
- The presenting sponsor of the event to have the right over the name of the tournament besides other branding opportunities
- The agency/enterprise sponsoring each team will have the right over the name of the team, and one member of the company to Captain the respective squad
- The other 5 members of each squad will be the Marketing heads from the industry
- Each team will sport a branded jersey
- The tournament will be followed by an informal session over cocktails and dinner at a premium venue.
| Slot 1: Team 1 vs. Team 2 | Slot 2: Team 3 vs. Team 4 |
| Slot 3: Team 5 vs. Team 6 | Slot 4: Team 7 vs. Team 8 |
| Slot 5: Winner of Slot 1 vs. Winner of Slot 2 | Slot 6: Winner of Slot 3 vs. Winner of Slot 4 |
| Slot 7: Winner of Slot 5 vs. Winner of Slot 6 | |
| Post-match presentation followed by sessions over cocktail and dinner | |
Takeaway
- Leveraging the popularity of the iconic sport in India to garner massive interest
- A great team-sport to help emulsify with team members
- Long-term relationships established through common competitive goals
- A total of 8 team with 6 players each, offering connect with 48 Marketing leaders throughout the tournament
- An outdoor activity that creates an ecosystem of creative exchanges and candid conversations
Get in Touch
Geetika Kaushal
Mobile: +91-7863851515
Email: [email protected]
