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India Content Leadership
Awards and Conference – ICL 2022

As content marketing continues to evolve, it’s imperative for the brands, agencies and marketers to keep up with its growing trends, technology while mapping the consumer behaviour.

The higher the quality of your content, the more valuable it is for your audience, and the more likely they are to engage with your business. With the 4th edition of our legacy event, India Content Leadership Awards in 2021, we aim to spark relevant conversations with the flag-bearers and industry leaders to establish new standards in the field of content marketing excellence.


Keynote Address

1500 – 1515hrs

Topic: Creating content that your audiences will love – what does it take?

Speaker:

Ashish Tiwari, Chief Marketing & Digital Officer | Future Generali
India Life Insurance


Awards Announcements

1515 – 1600hrs

Content as a Product Awards – Social Platforms, TV Shows, Print & Audio
Content Marketing Awards – Sector Specific


Panel Discussion

1600 – 1645hrs

Topic: Meeting the growing demand for immersive, interactive content.

• Role of Smart Content and User Generated Content in establishing a
community of advocates
• Making audience connections with Connected TV
• Brand Listening – Tapping into trending conversations via surveys
• Branded Content – How to Build Brand Equity through engaging
Content


Moderator:

Rituraj Bidwai, Head of Digital Marketing | Sobha Ltd.

Speakers:

Rahul Dighe, Chief Manager – Marketing & Communications | Octro
Inc.
• Gaurav Mehta, Chief Marketing Officer | Zupee
• Archana Aggarwal, Vice-President (Marketing) | Airtel

         

 

Awards Announcements

1645 – 1730hrs

Content Marketing Awards – Traditional Media
Content Marketing Awards – Digital Media


Special Address 

1730 – 1745hrs

Topic: How interactive storytelling is at the heart of user engagement.
Speaker:

Charanpreet Arora, Head – AVOD (Voot), Viacom18 Digital Ventures


Awards Announcements

1745 – 1800hrs

Content Marketing Awards – Traditional Media
Content Marketing Awards – Digital Media

 

Panel Discussion

1800 – 1845hrs

#SpearheadingSOCIAL

• Driving effective marketing campaigns in a privacy-first world
• Building a data-driven social media strategy
• Role of Engaging Ephemeral Content in a Brand’s Social Strategy
• How to make brands both accessible and discoverable for GenZ
• Making AR and VR a part of your Social Media Strategy
• Benefits of Social Media and Employee Advocacy

Moderator:

Niedhie Khera Verma, Business Head | Entellus

Speaker:

• Piali Dasgupta, SR. Vice President – Marketing | Columbia Pacific
Communities
• Rajasekar KS, GM – Marketing | Matrimony.com
• Ankoor Dasguupta, Vice President – Integrated Media | Hashtag
Orange

 


Awards Announcements

1845 – 1930hrs

The Social Stars Awards 2021